Vocalpoint Survey Results

As a Vocalpoint member, the surveys you take help us learn what you think about our marketing ideas. Read about what you've taught us and how this helps us develop what we send you in the mail and in the Vocalpoint newsletter.

A Suprising Place To Get Protein and Fiber

The idea you liked most for Kellogg's Frosted Mini-Wheats® was when you were able to compare how much protein and fiber it had versus other foods. Some interesting things we heard from you: - "That the cereal is so nutritious, and I wouldn't have to cook anything." - "As much fiber as whole grain toast - but would taste better." - "It's comparable, but cheaper than a big cooked breakfast." - "That you get as much value from a cold breakfast as a hot one."

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Picking Ripe Fruit

Here are some things we learned from you about our marketing ideas for Del Monte® Fruit Naturals®: - "Del Monte knows how to select fruit at the peak of ripeness." - "I like the idea of not picking fruit myself because I am not always good at picking the ripest/best fruit." - "It would take the guesswork out of making sure the fruit is ripe to perfection and tastes fresh."

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What Makes Waffles Good?

We sent you a survey about Kashi® GOLEAN® waffles, and you told us the most interesting thing about them was that it's what's on the inside of these waffles that make them so good for you. Here are some of the things you told us: - "They have protein and fiber, but still taste like a waffle." - "Good taste with the quality of a good waffle." - "It's a tasty waffle with good, hidden nutrition."

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