Active Surveys

These Women Care About Hair

Indianapolis, IN

We spoke with Vocalpoint members in Indianapolis about their hair care products and here are some of the things we learned:

- Many of you can't get your hairstyle to hold past the morning

- Most of the time you use different brands of shampoo and conditioner than you do for your styling products

- You want a product that does what it says it does and one where you can visibly see the results

Thank you so much for taking the time to share your opinions with us!


Back to Focus Groups
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See What Happens Next
Taking what we've learned from you in our focus groups, we'll develop some marketing ideas. Then we'll send out a survey to see what you think. After that, we'll take your ideas and develop a program that you'll get in the Vocalpoint Newsletter and in your mailbox at home.

Step 1: Focus Groups right arrow Step 2: Surveys right arrow Step 3: Program Results

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A Suprising Place To Get Protein and Fiber
A Suprising Place To Get Protein and Fiber

The idea you liked most for Kellogg's Frosted Mini-Wheats® was when you were able to compare how much protein and fiber it had versus other foods.  Some interesting things we heard from you: 

- "That the cereal is so nutritious, and I wouldn't have to cook anything."

- "As much fiber as whole grain toast - but would taste better."

- "It's comparable, but cheaper than a big cooked breakfast."

- "That you get as much value from a cold breakfast as a hot one."

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Smooth Legs Are A Hit
Smooth Legs Are A Hit

For the Gillette Venus Embrace® program, 300,000 Vocalpoint women received information about the new razor, along with a free sample.  We had thousands of you come online to tell us what you thought of the razor, and here is what you said:

- "It Leaves my legs so unbelievable soft and smooth.  The razor glides over
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- 93% said Embrace was better than your usual razor

- Overall you gave it a smoothness rating of 4.5 out of 5

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