Where we've been.

Active Surveys

Charlotte, NC

In Charlotte, we spoke to our Vocalpoint panel about cereal. Here are some of the things you told us:

- Many of you were frustrated because you had to buy different kinds of cereal to please each person in your household

- You felt that all kids cereals were filled with sugar and it was hard to get your kids to eat healthy cereal

- Many of you wanted a cereal that would keep your family full until lunch

Back to Focus Groups

See What Happens Next
Taking what we've learned from you in our focus groups, we'll develop some marketing ideas. Then we'll send out a survey to see what you think. After that, we'll take your ideas and develop a program that you'll get in the Vocalpoint Newsletter and in your mailbox at home.

Step 1: Focus Groups Step 2: Surveys Step 3: Program Results

Articles

A Suprising Place To Get Protein and Fiber

The idea you liked most for Kellogg's Frosted Mini-Wheats® was when you were able to compare how much protein and fiber it had versus other foods. Some interesting things we heard from you:

- "That the cereal is so nutritious, and I wouldn't have to cook anything."

- "As much fiber as whole grain toast - but would taste better."

- "It's comparable, but cheaper than a big cooked breakfast."

- "That you get as much value from a cold breakfast as a hot one."

More Surveys >

Articles

Smooth Legs Are A Hit

For the Gillette Venus Embrace® program, 300,000 Vocalpoint women received information about the new razor, along with a free sample. We had thousands of you come online to tell us what you thought of the razor, and here is what you said:

- "It Leaves my legs so unbelievable soft and smooth. The razor glides over
the skin like a skater on ice and leaves behind no traces of the stubbles."

- 93% said Embrace was better than your usual razor

- Overall you gave it a smoothness rating of 4.5 out of 5