Active Surveys

As a Vocalpoint member, the surveys you take help us learn what you think about our marketing ideas. Read about what you've taught us and how this helps us develop what we send you in the mail and in the Vocalpoint newsletter.

A Suprising Place To Get Protein and Fiber

A Suprising Place To Get Protein and Fiber

The idea you liked most for Kellogg's Frosted Mini-Wheats® was when you were able to compare how much protein and fiber it had versus other foods. Some interesting things we heard from you: - "That the cereal is so nutritious, and I wouldn't have to cook anything." - "As much fiber as whole grain toast - but would taste better." - "It's comparable, but cheaper than a big cooked breakfast." - "That you get as much value from a cold breakfast as a hot one."

How we got here: focus groups right arrow surveys right arrow program results

 
Picking Ripe Fruit

Picking Ripe Fruit

Here are some things we learned from you about our marketing ideas for Del Monte® Fruit Naturals®: - "Del Monte knows how to select fruit at the peak of ripeness." - "I like the idea of not picking fruit myself because I am not always good at picking the ripest/best fruit." - "It would take the guesswork out of making sure the fruit is ripe to perfection and tastes fresh."

How we got here: focus groups right arrow surveys right arrow program results

 
 

Articles

Beverages For A Busy Lifestyle
St. Louis, Missouri
St. Louis Vocalpoint moms were excited to tell us about beverages that fit into their busy lifestyle! Some things we picked up: *You spend a lot of time on the go and always have a drink with you. *Sports drinks taste artificial and are for your kids. *Nothing quenches thirst like water, but it's not always satisfying to drink.
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Articles

Crest Weekly Clean Left You Smiling
Crest Weekly Clean Left You Smiling
Over 75,000 Vocalpoint moms tried Crest® Weekly Clean. More than 3,800 of you told us what you thought of Crest Weekly Clean, and here are some of our favorites: - “This is absolutely the best thing I have used on my teeth. This gives you the exact same results as a cleaning at the dentist office. You have to try it! “ - “While using Crest Weekly Clean, everyone noticed me smiling more. It really can give you more to smile about! Thank you Crest!!!!!” - “My teeth felt nice and smooth, just like after a routine cleaning at a dentist visit. Definitely recommend this product.” - “I loved it. My teeth felt so clean. I was so impressed by it. Great job Crest!!!!!!!!!!!! “ - “Crest Weekly Clean is amazing, it made my teeth feel "Squeaky clean!”“
More Program Results >

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